Achieve success at the Food Tech Expo

The International Food Technology Fair at Ptak Warsaw Expo had its premiere in 2020. The first edition of the event was a success, as evidenced by many positive opinions of representatives of companies present at the fair. Food Tech Expo is a platform that guarantees convenient and professional conditions for establishing business cooperation. During the 2nd edition of the fair, there will be dedicated thematic zones, such as: the zone of machines and equipment for food processing and the zone of food components and additives.

Food Tech Expo is primarily a contracting event addressed to business representatives. Due to the presence of representatives of numerous branches of the food sector and the simultaneous packaging and packaging technology fair – Warsaw Pack – it is an excellent trading platform for representatives of both sectors. During the three days of the Food Tech Expo, producers and distributors of machines for food processing and production, technologies that increase food safety, as well as additives and components that guarantee the creation of a perfectly tasty product for a demanding consumer will present their offer.

The fair is a great place to invite your potential customer base and present your products to them in a working mode. This is one of the few occasions when you can meet so many customers in such a short time.

The previous edition of Food Tech Expo was visited by almost 15,000 guests, most of whom were professionals, who will certainly appreciate the opportunity to learn the full specification of the product they are interested in, as well as the opportunity to observe machines and devices during operation. The huge space dedicated to the organization of the event allows exhibitors unlimited possibilities of presenting their offer.

Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.

Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:

Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen, on which you will display how your tools and machines work in the production process.

Lighting – one of the most important elements of the stand, which will allow you to fully display the latest products. The intelligent play of lights will definitely increase the attractiveness of your stand and product.

The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.

Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!

A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.

The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!

Attractions and activities

The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.

Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.

Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.

Communication

All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.

The fair is also a good place to invite the database of potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the International Food Technology Fair, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.

Shared success

A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Food Tech Expo. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “become an exhibitor” tab.